Western Canadian Wheat Growers Book

Client: Western Canadian Wheat Growers

Project: Warriors for Wheat 50th Anniversary Commemorative Book Project

Description: What started as a casual conversation at a cocktail party about how to honour the 50th anniversary of the Western Canadian Wheat Growers, resulted in the publishing of a beautiful, commemorative book that far exceeded client expectations. As project manager, Jennie Avram researched suppliers and costs to prepare a project proposal for board consideration. Once approved, Jennie led the project team of the writer, editor, committee chair and publisher, producing a beautiful, hardcover, full-colour bound book that far exceeded client expectations

Book Launch Video: Designed to elicit enormous pride in the organization and spark an emotional response to drive book sales at the 50th anniversary convention.