About Me
Working with clients, my goal is always the same: to achieve unparalleled success, to help them stand out and be their best!
I have come by this kind of ambition quite naturally.
I was raised in a very large, loving and extended Romanian family filled with many self-made individuals. Success was a verb. Togetherness was what we all chose and it’s where I learned the value of relationships. Amongst the chaos, the good food and animated conversation I came to understand the concepts of caring for people, trust and cooperation. I also learned that to work hard and get things done required more listening than talking, collaboration, knowledge, and heaps of generosity.
Over the past 27 years I have a history of stepping out and taking on challenges that would appear from the outside to be more than I should be able to handle. They never are. Surpassing expectations is where I feel most comfortable, it is my nature, and it’s what triggered being named the Young Entrepreneur of the Year for Saskatchewan by the Federal Business Development Bank of Canada (now BDC).
I’ve been a communications/PR consultant all my working life, which means I’m incredibly nimble with a broad set of skills and an enormous Rolodex, thanks to over 25 years working in Saskatchewan. This career has afforded me opportunities to work with an incredible breadth of clients in almost every industry and sector, delivering projects from east to west and even into the United States. Every new project brings huge responsibility. Clients trust me to steward highly important, high risk, high visibility projects. With unwavering purpose, and a bionic focus on strategy, every successful conclusion continuously resets the bar for outcomes.
And now, my husband Paul and I have our own raucous household with 3 children, and our Schnoodle Festus (the deputy dog). With a warm, open arms philosophy, we welcome friends and family, where the opinions continue to zip around the dinner table, and we feed the next generation of hard-working, self-starting individuals.
History
Launching my career in the early 90s, I was contracted by a public relations firm that was responsible for the delivery of large-scale public awareness activities held all over the province. Leading initiatives for multiple government departments that created high profile, public opportunities for cabinet ministers, I proudly travelled the province, organizing and managing public events and briefing/steering ministers and senior officials.
In the mid ’90s, at the age of 27 and with a mouth full of braces, I met with senior executives at VIA Rail Canada in Winnipeg to convince them to support my proposal of acquiring exclusive use of the historic VIA Rail train station in downtown Regina. Train travel had ceased to exist in the Queen City, and the old building was sitting vacant year after year. My goal was to inspire VIA to back my vision of re-opening their grand building, returning it to a prominent and busy hub in the heart of our city. Via Rail threw their full support behind my proposal and I launched “Station Events Inc.,” growing it to become the premier event facility, and one of the first professional event companies in Regina.
Station Events was an immediate success and I was honoured by the Federal Business Development Bank (now BDC) with the Entrepreneur of the Year Award for Saskatchewan for my success and initiative. For almost three years Station Events was a thriving enterprise, then VIA Rail sold the station to the Government of Saskatchewan to create Casino Regina. Undaunted, I regrouped, leveraging my reputation to pivot into a public relations company that included event management in my suite of services.
Fast forward 10 years and I rebrand the company to Avram Events Inc. With years of experience and a broadening scope of services, fast forward another 8 years and I onboard Parachute Communications to communicate a greater depth of expertise garnered from the growing years of experience.
In 2020, Avram Events Inc. and Parachute Communications become Avram Communications.