Pharmacists Association of Saskatchewan Public Awareness Campaign

Client: Pharmacists Association of Saskatchewan

Project: Pharmacists as Trusted Professionals – Provincial Public Awareness Campaign

Description: A public awareness campaign to reinforce the pharmacist/patient trust relationship, positioning the pharmacist as a member of a person’s primary healthcare team. Designed to change patient behaviour and encourage them to rethink where to first seek help for minor health issues. By reinforcing faith in pharmacists and positioning them as the #1 trusted professional, we laid the ground-work for the expanded scope of services available at the pharmacy.